Brands

The resale benchmark

Cat is the marque every valuation in this industry is written against. Auction data runs deepest for it, parts move in every market we ship to, and a financier will underwrite it without an argument — which is why it gets specified whenever the machine is a financed asset as much as a tool. Excavators, wheel loaders, dozers, graders and generator sets, built up with the cooling and undercarriage packages that survive a Gulf summer.

• The deepest resale market in the portfolio
• Parts in every corridor we run
• High-ambient cooling packages from the factory

And what it costs The highest capital cost in every class it competes in. The case for Cat is made across the life of the machine, not at the invoice — and if the job is short, we will say so before you sign.

Built for continuous duty

The marque quarry and mining operators buy a second time. Hydraulics designed around continuous duty rather than peak figures, KOMTRAX telematics fitted as standard so utilisation is a report instead of an argument, and intelligent Machine Control that takes the survey crew out of bulk grading. Excavators from 20 to 90 tonnes, dozers and wheel loaders.

• KOMTRAX telematics fitted as standard
• Machine Control for grade work
• Hydraulics rated for continuous duty

And what it costs The ecosystem of work tools and undercarriage around it is narrower than Cat’s. Specify the attachments with the machine rather than after it: a bucket sourced later is sourced from further away.

When the lift has no margin

Mobile and crawler cranes whose load charts project engineers plan against, plus serious material-handling and concrete lines. VarioBase lets the outriggers be set to the site instead of the site to the outriggers, and single-engine mobile cranes cut the cost of moving the crane between jobs — the number that actually decides a lifting fleet’s economics.

• Load charts trusted inside the lift plan
• VarioBase — variable outrigger footprint
• Single-engine mobiles, lower transport cost

And what it costs European manufacture end to end, and priced accordingly. Liebherr is specified when the lift plan is the binding constraint. When the constraint is the budget, we will stand a truck crane from another marque beside it and let the load charts decide.

Serviceable by design

Wheel loaders, backhoes, dozers and articulated haulers designed around the daily walk-around: service points reachable from the ground, sealed electrical architecture, and a drivetrain that tolerates dust in the quantities Gulf and Central Asian sites actually produce. On a site with no workshop that is worth more than a spec sheet.

• Daily service points at ground level
• Sealed, corrosion-resistant electrics
• Articulated haulers built for site roads

And what it costs The construction line is narrower than the agricultural one the marque is known for. Outside earthmoving and site haulage we will point you at another marque rather than stretch this one to fit.

Cost per hour, not per unit

Fuso light, medium and heavy trucks and Mitsubishi forklifts — the machinery that runs every day and never appears in a press release. Simple mechanics an ordinary workshop keeps running without a factory diagnostic tool, parts distribution almost everywhere we ship, and the lowest running cost of anything in our portfolio.

• The lowest running cost in the portfolio
• Parts distribution across every corridor we run
• Maintainable without factory diagnostics

And what it costs Not a heavy-construction marque, and we do not present it as one. It is specified for site logistics, distribution and municipal fleets — where the fleet is large and the workshop is ordinary.

Fleet scale, on the ground

The answer when a project needs forty tippers standing on site rather than one premium unit later. HOWO tippers, tractor units, mixers and tankers are the volume line at Jebel Ali — held in depth and priced so that a fleet is arithmetic rather than a negotiation. Short lead times on volume orders are the reason the marque is in the portfolio at all.

• The best capital cost per tonne moved
• Held in depth as a volume line
• Parts priced for high-utilisation fleets

And what it costs Specify the cooling package and the suspension for the route before signing. The base configurations are built for Chinese haul profiles rather than Gulf heat or Central Asian road surfaces, and the difference shows up in the second year, not the first.

One marque, most of the fleet

The broadest single-brand range we carry: excavators, truck and crawler cranes, concrete pumps, port equipment and forklifts. For a contractor consolidating a mixed fleet onto one parts channel and one warranty desk, that breadth is the whole argument — and the concrete pumping line stands in the front row of the world market rather than near it.

• The widest single-brand range in the portfolio
• Concrete pumping at world level
• One parts channel for a mixed fleet

And what it costs The breadth is uneven. The concrete and lifting lines are stronger than the earthmoving line, and for the job in front of you we will say which is which rather than sell the catalogue.

Scale that reaches the price

One of the largest construction-equipment makers in the world, and the strongest value position in our portfolio for wheel loaders and truck cranes. The road-building chain — rollers, graders, pavers — is complete enough to equip a corridor project from a single marque, with one parts channel behind it.

• The value leader in wheel loaders and truck cranes
• A complete road-building chain
• Deep stock across the Gulf

And what it costs Residual values outside Asia are still being built. Where the machine is a financed asset first and a tool second, we will say so before the term sheet rather than after it.